![]() If you want apps to allow more adult content, please lobby Apple. If Apple permanently banned Tumblr from the App Store, we’d probably have to shut the service down. Previous decisions on what’s allowed can be reversed any time you submit an app update, which we do several times a month. Apple has its own rules for what’s allowed in their App Store, and the interpretation of those rules can vary depending on who is reviewing your app on any given day. Today 40% of our signups and 85% of our page views come from people on mobile apps, not on the web. Originally, the iPhone didn’t have an App Store, and the speed of connectivity and quality of the screen meant that people didn’t use their smartphone very much and mostly interacted with Tumblr on the web, using desktop and laptop computers (really). Tumblr started in 2007, the same year the iPhone was released.
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